Fractional CMO and independent consultant
Twenty years making hard science easy to buy.
I trained in veterinary science and worked in genetics R&D, so the science never scares me. Later I spent nearly twenty years on the commercial side of it: agribusiness in Latin America, natural ingredients across Europe, algae-based biotech worldwide.
Why Ayo
Marketing measured on results, in a model sized for your business.
I understand the technology from the first conversation, translate it into what your customer pays for, and turn it into value you can count. Two days a week, a fixed project or a single decision: the model fits the stage you are at, not the other way round.
You get the person you met on the call, not a pitch team and then a junior. If the work needs more hands I bring specialists in and I stay accountable for the result.
Ayo means joy.
Ayo is joy in action. The joy of untangling a complex story, connecting the dots with the people who know the science best, and seeing it work in the market.
Great business comes from people who care deeply about what they do and bring the energy to make a difference. That's how ideas become growth, and growth becomes value.
The vision is to advance science, the drive is creativity and effectiveness. The focus is minimal input and maximum output.
Before Ayo
Experience
CorbionHead of Marketing, Health and Nutrition
Built the marketing function from zero for a new biotech business unit, including AlgaPrime DHA, an algae omega-3 for salmon farming.
Chr. Hansen, now OterraMarketing Lead, EMEA
Natural ingredients, account-based marketing plans, business development, value selling, co-innovation in food, beverage and nutraceuticals, award-winning product launch.
AgroPocketHead of Marketing, as a consultant
Built the marketing strategy and the brand identity from the founding brief.
Monsanto, now BayerBrand and marketing strategy
Soybean and cotton traits and seed businesses. The Monsoy repositioning won an Aberje award for brand communication, with the first guerrilla campaign in Brazilian agribusiness.
Seara AlimentosProduct and campaign management
B2C product and campaign management, digital marketing, major sponsorships as marketing investments (FIFA, Santos and CBF), trade marketing.
ConsultancySpot projects
Spot projects with major brands in consumer goods, lifestyle and fashion, and foodservice.
UN WomenHeForShe launch, 2014 to 2015
Worked on the launch of the HeForShe campaign. Also mentors women in science and business.