01 · Fractional CMOYour marketing has people, resources and vendors. It needs a clear direction and a seasoned owner.
Get in touch!Sounds familiar?
- An agency, two freelancers and a junior, and no plan they share.
- The founder still signs off every asset.
- Nobody can say what last year's budget bought.
How it runs
Run like a function, not a project.
- I
Own the plan
The marketing plan, and the one number it is judged on.
- II
Run the team
Agency, freelancers and internal team, briefed and reviewed as one.
- III
Set the rhythm
Pipeline review, campaign review, and one page a month on what the money did.
- IV
Hand it on
Hire and brief the permanent CMO when the business is ready for one.
What you keep
A function that runs without Ayo.
- A plan with owners, a sequence and a first ninety days.
- One number the team answers for, and a budget that explains itself.
- Everything documented, so the next marketing lead starts on day one.
- Shape
- Two days a week, six months minimum*
- Fee
- Fixed, agreed before work starts
- Scope
- Written, with a named outcome
- Handover
- Documented, and it runs without Ayo
*The number of days depends on the business, its stage, the scope and the goals.
The case