02 · Strategic MarketingDecide where to go and how to win. With fresh eyes that translate your science into growth.
Get in touch!Sounds familiar?
- Every segment is a priority, so none of them is.
- The case for this year's budget was made once, out loud, a long time ago.
- The science is sound. The story the market hears is not.
How it runs
Four questions, answered in order.
- I
Where to play
Segments scored on attractiveness and right to win, with the weights agreed before the scoring.
- II
How to win
The claim you make, and the proof that holds up in a competitor's meeting.
- III
What it is worth
The opportunity sized, with every assumption visible and sourced.
- IV
What happens Monday
The plan, the owners, the sequence and the first ninety days.
What you keep
A decision, not a deck.
- The segments worth the money, ranked, with the reasons on paper.
- A positioning and a value proposition, with the proof behind them.
- The opportunity sized, and a plan someone can start on Monday.
- Shape
- Six to ten weeks
- Fee
- Fixed, agreed before work starts
- Scope
- Written, with a named outcome
- Handover
- Documented, and it runs without Ayo
The case